“Lifestyle” shots are designed so you can easily insert yourself into the photograph putting the viewer into a real life situation. Essentially, the readers can see themselves sitting down at the table with friends or family. Usually, but not always these images are composed of 2 or more table settings and are also carefully designed to look a little messy as if people have just been eating at the table sometimes with bites that have been taken out of some of the pieces.
These work great as marketing tools because you can easily envision yourself with friend and family while eating, creating your desired narrative. Usually this would be coupled with the creation of recipes and can work great for a blog, a menu cover, websites and any promotional material.